Must My Wannabe Influencer Friend Stop Exploiting People for Content?

The Prosecution: One Friend's Perspective

At times I'm recorded while I’m eating. It's jarring to spot myself on her social media – it’s like a sudden shock.

My best friend of 10 years, she, calls herself the “creativity monarch”. It’s fun for a bit, but it strains our friendship.

She is an extrovert, there's a constant urge the need to document everything constantly. During meals out, she says, “The camera eats first,” and takes photos with bright lighting, which makes me cringe. I don’t like it when strangers see her posing or filming – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is aspiring to become one. She creates video blogs about city life, a day in her life, and her styling career. The material is quality, credit where it's due, but I prefer not to be dragged into it. Sometimes she films me while dining, or just accompanying her. I’ll see myself on her feed later, and it comes like a jumpscare: I might be bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

Marielle also expects me to record her at inconvenient times. Sometimes I'm in conversation to another person, or we’ll just be spending time in the street. The dynamic feels like our friendship has turned into me being her unpaid videographer. She could easily hire someone if she wanted high-quality content. Upon mentioning my discomfort about this arrangement, she brushed it off. She’s taken me to several brand events, which were appreciated, but that doesn’t make up for all the time and effort I invest helping her create material.

I appreciate that she has supported me with my career in design, but I resist our friendship to become just a ledger of exchanges. I don't believe she’s fake or dishonest, but at times I feel that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and film me smiling with someone. It feels forced. I need her to recognize that our 10-year friendship still has boundaries. I love being with her, but I also desire to enjoy it without being recorded, edited, or posted for an viewers. I’m not a prop for her Instagram.

The Other Side: The Content Creator's View

I want Beth to see that the creations we make together can get us a foot in the door.

I love shooting content. It's more than a hobby; it's integral to who I am. Producing content and sharing my life online allows me to express myself and connect with people in new ways.

I wouldn't label myself as a full influencer yet, but it's savvy to generate income from your interests. I look up to people on TikTok who pull off that aesthetic of casual, DIY film-making.

Creating content is my version of engaging with life: noticing the details, sharing them with an audience that values the craft behind it. I never intend to make Beth uncomfortable. Bringing her to professional gatherings was my method of offering access, providing her a opportunity to experience exclusive moments that could benefit her professional path too. That’s not leverage, it’s just being realistic.

I’d still take her to such functions even if she didn’t help me, but I want her to see what the work we make together can get us: a foot in the door. I understand not everyone enjoys being filmed, but often unplanned moments is what makes content genuine. Being recorded occasionally is an inherent aspect of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my private filmmaker, but friends support one another in minor capacities. I thought filming a clip here or there would be fun for her. Innovation thrives in partnership, and having my friend around makes projects lively and enjoyable. I never force her to take part in anything, and I’d never intentionally embarrass her. But creating content jointly occasionally is part of how I document our time together.

I value our friendship deeply and want to avoid content creation to drive a wedge between us. I am ready to find middle ground: like asking before recording, and avoiding angles that might make her uncomfortable.

This isn’t about power, it’s about sharing my world while still considering hers. Clearly making content is not a substitute for real connection: it’s just part of how I experience life and I want her to be involved in a way that’s enjoyable for both of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and her friend when they are socializing?

There’s nothing more uncomfortable than having a friend film you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Maybe she can find influencer friends to collaborate with. With the uncertain future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, it's unfair to expect your friends for assistance every time, even if they have done it before. While she enjoys creating, that doesn't imply all those around her is willing material. She needs to respect her friend's personal space.
Another reader, 26

She may enjoy making content and showing off her life online, but it isn't for everyone. It’s nice she has helped Beth’s career, but she must to listen to what Beth wants.
Emma, 27

It seems like you value each other, so cling to that and make sure it’s the priority in your relationship. Foster some real memories, where genuine feelings are preserved, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be neither present nor genuine when they're together – she's on the job. Each appears confused as to what’s reasonable. The solution is not found in trying to alter one another, but in each establishing defined limits around what is comfortable to them and determining if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

In an online poll: has she been over-exposing their bond?

Paul Keller
Paul Keller

Liam is a seasoned sports analyst with a decade of experience in betting markets, providing data-driven strategies to maximize returns.